The higher a
Web site ranks in the results of a search, the
greater the chance that that site will be visited
by a user. It is common practice for Internet
users to not click through pages and pages of
search results, so where a site ranks in a search
is essential for directing more traffic toward
the site. SEO helps to ensure that a site is accessible
to a search engine and improves the chances that
the site will be found by the search engine. |