Pay Per Click
or PPC is paid advertising in Search Engines.
Advertisers pay the Search Engine each time a
searcher clicks on their displayed advertisement
or sponsored link. Since the advertiser pays the
Search Engine for "each" click, the
averaged cost of clicks in PPC is called "Cost-Per-Click"
or CPC.
Using a system
of bidding provided by each Search Engine, the
advertisers can choose to have ads listed higher
or lower for a keyword, depending upon how much
they are willing to spend per click and the amount
of traffic they want. Higher the paid listing
on the search engine result pages (SERP), higher
is the Cost-Per-Click.
PPC ? an Effective Search Engine
Marketing Vehicle
PPC as a marketing vehicle has certain
unique features, no other form of online promotion
can match:
Definite:PPC
is instant form of marketing, specific countries;
cities and languages can be targeted.
Controlled Cost and
Traffic: The definite nature of PPC allows traffic
and cost to be controlled to exact figures as per
business models, budgets, sales handling, and growth
plans.
Flexible:Changes
can be made to the campaign depending on the current
business needs instantly.
Low Risk:PPC
is not Search Engine Algorithm dependent and is
guarded against any changes that might happen in
Search Engine Algorithms.
In short, PPC programs let you choose
the keywords you want to advertise on, the amount
you want to spend per click, the message you want
to send out, the cities/countries/languages you
want to target and you only pay if you get visitors
